Tous is a Spanish jewelry, accessories and fashion firm. It was founded in the year 1920 by Salvador Tous Blavi. TOUS has created a jewelry style based on the concept of a jewel. In the 1980s they began to design accessories such as bags, glasses, clothes, watches, perfumes, among others. The bear is the most famous and recognized symbol of this firm. Rosa Tous was in charge of introducing this symbol to most of her creations.