VISIBLE DIFFERENCE Good Morning Retexturizing Primer by Elizabeth Arden. An illuminating treatment that also prepares the skin for better makeup adhesion. This gentle morning emulsion instantly brightens, softens (smoothing imperfections and fine lines) and beautifies the skin, making it look radiant and fresh in seconds. It also aids the application of make-up afterwards, since, after use, it will spread more easily and adopt a stronger hold on the skin, remaining intact throughout the day.
Elizabeth Arden is a cosmetics and perfume firm founded in 1910 by Canadian Florence Nightingale Graham. In that same year the first beauty salon opens. Arden believed that beauty was not just makeup, but a cooperation between science and nature, she was the first in the world of cosmetics to train and teach women how to apply makeup.
By 1929, the firm owned some 150 luxury salons in the United States and Europe. Since 1989, they launched their first line of perfumes and in 1990 Arden put the first single-dose capsules for skin care on the market.
